Case Study: Eye Of The Tiger Fitness

Ryan Adcock
Ryan Adcock

eCommerce, Website Design

Eye of the Tiger Fitness Matt Shorrock

Table of Contents


Creating the Eye of the Tiger Fitness website for owner Matt Shorrock was an exciting journey in bringing a personal brand to life online. The goal was to tailor the website’s design to mirror Matt’s unique approach to fitness, blending his vibrant personality with a professional, engaging online presence.

The Process

In our collaboration, I worked closely with Matt Shorrock to refine his product offerings, ensuring they resonated with his specific audience. We introduced a storefront to the Eye of the Tiger Fitness website, a strategic move that allowed Matt to increase his revenue streams. With the store, it enabled him to sell tailored fitness programs and valuable digital resources directly to his clients and increase his lifetime customer value.

The Result

The result is a user-friendly, visually appealing site that not only captures the essence of Matt’s fitness philosophy but also invites visitors to explore and connect with his fitness community. This project was all about showcasing Matt’s passion for fitness and making it easy for clients to engage with his services and expertise.

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Ryan Adcock

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